Retail Conversion, Customer Experience & Leadership Experts
IN RETAIL, INCONSISTENCY COSTS MILLIONS
01
Customer Experience
(CX) Proposition
We design, co-create, film, train and embed a customer journey your teams can deliver on a quiet Tuesday and a packed Saturday. Powered by the TIRA Conversion Model™.
For: All retail teams, field and HQ
Typical length: 4 to 12 months
Scale: one market to 1,000+ stores
WHAT CHANGES IN YOUR BUSINESS
More browsers become buyers
Service built around the moments where sales are won or lost.
Bigger baskets
Clear moments for styling, add-ons and the signature upsell, offered every time.
Loyalty captured earlier
Membership moved from the till to the trust-building moments.
Consistent stores
One standard, with playbooks for quiet and busy trading.
PROOF
Rituals: +20% year-on-year sales across 1,000+ stores.
Hunkemöller: +3% conversion within two months and loyalty capture up from 35% to 70%.
B&Q: +4% sales like-for-like growth, 26,000+ employees developed
02
Leaders as Coaches
Leadership skills and behaviours for Regional, Area and Store Managers. We turn firefighters and operators into impactful coaches who leave capability behind on every store visit.
For: Regional, Area & Store Managers
Typical length: 3 to 12 months, plus masterclasses, online clinics, in-person workshops
Format: launch event, in-store coaching, online clinics
WHAT CHANGES IN YOUR BUSINESS
Performance multiplied
One coaching Regional Manager lifts 10 to 20 Store Managers and hundreds of colleagues.
Visits that build capability
Store Managers are more capable after every visit, not more dependent.
Standards that stick
Daily feedback turns "what good looks like" into what happens.
Talent you keep
People stay where they are coached and developed.
PROOF
Delivered for B&Q, Skechers, Hunkemöller, GAP and ASICS.
03
Future Leaders
Accelerator
A practical 16-week programme that turns your best associates into confident, commercially minded managers before they step into the role.
The approach is 60% training, 20% mentoring, 20% coaching.
For: high-potential associates & supervisors
Length: 16 weeks (four months)
Format: live online workshops, in-store missions, showcase & graduation
WHAT CHANGES IN YOUR BUSINESS
A stronger management pipeline
Promote from within with confidence, not hope.
Lower replacement cost
Replacing a manager can cost up to twice their salary.
New managers who deliver faster
Every graduate leaves with a First 90 Days Manager Playbook.
Your best people stay
Higher engagement and a visible path to management keeps ambitious talent in the business.
BUILT-IN ROI
Every participant completes real in-store missions, including diagnosing a live commercial opportunity in their own store.
—— HOW THEY FIT TOGETHER
Design the experience. Lead it daily. Build the pipeline that sustains it.
Start with one. Most clients add the next once they see the numbers move.
—— AT A GLANCE
Which programme fits?
CHOOSE IT WHEN
Conversion is flat, service varies store to store, implementing omni tools/services, current cx proposition is outdated or your journey only works on paper.
WHO TAKES PART
Everyone, from Head Office to the shop floor.
WE MEASURE
Conversion, ATV/UPT, membership capture, NPS, mystery shop.
LENGTH
4 to 12 months
CHOOSE IT WHEN
Managers firefight instead of coach, and store visits feel like inspections. Shifting from operator to business development partner.
WHO TAKES PART
Regional, Area and Store Managers.
WE MEASURE
Coaching observation scores, Store Manager pulse, conversion, sales, retention.
LENGTH
3 to 12 months
CHOOSE IT WHEN
You want to develop your next generation of retail leaders internally. You have talented team members with management potential but need a structured approach to build their confidence, leadership skills and readiness for promotion.
WHO TAKES PART
Associates and supervisors with management potential.
WE MEASURE
Readiness for promotion, store missions delivered, retention of high potentials.
LENGTH
16 weeks
—— ALSO AVAILABLE
Standalone support
Keynotes
Conference & kick-off talks
Kayleigh Fazan's keynotes for leadership events that need to drive action, not just applause.
Explore →
Coaching days
Leadership Coaching Days
A senior TIRA coach in your stores for a day, side by side with your leaders.
Explore →
Operations
SOPs & operational frameworks
Digital operations manuals and store playbooks, designed with your teams.
Explore →
Sound familiar?
What Our Clients Say...
Julie B, Regional Manager, Hunkemöller
What a genuinely transformative experience has it been working with TIRA.
In our very first storemanagers development conference session, Kayleigh brought an incredible mix of strategic insight and creative energy. Her approach isn’t just about running workshops — it’s about unlocking potential. She challenged our thinking, encouraged collaboration, and helped us rediscover what makes our brand truly unique.
What stands out most about TIRA is their ability to combine big-picture vision with hands-on execution. It’s rare to find someone who can translate brand values into something so tangible and emotionally resonant.
If you’re looking for a company that blends strategy, creativity, and genuine passion for what they do, look no further.
They don’t just tell your story, they help you live it.
Tom R, Regional Manager, B&Q
My store manager said the coaching day with Laura was absolutely brilliant, she really helped them to open their minds and they put learnings into action immediately. We'd love her to come back!
Claire B, Global Director of Training, Rituals
Kayleigh approaches every aspect of her work in a proffessional and respectful way. Her innovative ideas and energy to turn action into results is infectious.
Whilst working on a complex project for our business in the last 5 months she has been able to reimagine the Selling Ceremony. She has been able to influence key stakeholders, across all markets, to make the changes that need to happen. Her communication skills are excellent and her dedication to do the right thing is admirable.
Her impressive knowledge of the retail industry has helped ensure we have future proofed our Selling Ceremony whilst protecting what is precious to us as a brand. What is even more impressive is how quickly she was able to identify solutions and actions. Thank you Kayleigh.
Anyone who is lucky enough to work closely with her is blown away by the quality of her work and observations. I wouldn't hesitate to work with her again and strongly recommend her to anyone thinking of it. You won't regret it.
Why Retail Leaders Choose TIRA
Retailers don't have time for drawn-out consultancy.
We arrive with experience, focus and pace.
TIRA is built for retail businesses that want momentum not months of analysis.
We don’t spend months trying to understand retail.
We’ve lived it.
Retail is not one of many sectors we work in.
It’s all we do.
We don’t over-consult
No bloated project plans.
No unnecessary layers.
No prolonged “discovery phases”.
Here at the International Retail Academy, we understand and value that emotional skills start young and we feel a complete alignment with the great work HVF are doing with young children in schools.
We have partnered with Human Values Foundation and we donate generously to help this important work.
Thank you