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Retail Excellence Consultancy

IN RETAIL, INCONSISTENCY COSTS MILLIONS

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Our mission is simple
To inspire retailers to bring immersive, world-class experiences to the consumer

RETAILERS WE HAVE PARTNERED WITH

Six months is often enough to see a meaningful shift, if the focus is right.

Across global retail, we see the same story again and again:
strong ambition, heavy investment, passionate people yet wildly different experiences from store to store.

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TIRA is an Amsterdam based retail academy and consultancy servicing retailers across Europe, South Africa and the Middle East

If This Feels Familiar, You Are Not Alone

Retail leaders come to us when

  • Customer experience looks great on paper but inconsistently applied 

  • Service and selling standards decline

  • Training programmes don’t translate into daily behaviour

  • Store leaders are stretched, firefighting and role-modelling inconsistently

  • Performance varies massively between stores, regions or markets

  • Adoption of initiatives is poor, resulting in repetitive instruction 

  • Market share is under pressure despite investment in people and programmes

Most retailers already know what “good” looks like.

The real challenge is making it show up everywhere, every day.

What Our Clients Say...

Julie B, Regional Manager, Hunkemöller

What a genuinely transformative experience has it been working with TIRA.
In our very first storemanagers development conference session, Kayleigh brought an incredible mix of strategic insight and creative energy. Her approach isn’t just about running workshops — it’s about unlocking potential. She challenged our thinking, encouraged collaboration, and helped us rediscover what makes our brand truly unique.

What stands out most about TIRA is their ability to combine big-picture vision with hands-on execution. It’s rare to find someone who can translate brand values into something so tangible and emotionally resonant.

If you’re looking for a company that blends strategy, creativity, and genuine passion for what they do, look no further.

They don’t just tell your story, they help you live it.

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Tom R, Regional Manager, B&Q

My store manager said the coaching day with Laura was absolutely brilliant, she really helped them to open their minds and they put learnings into action immediately. We'd love her to come back!

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Claire B, Global Director of Training, Rituals

Kayleigh approaches every aspect of her work in a proffessional and respectful way. Her innovative ideas and energy to turn action into results is infectious.

Whilst working on a complex project for our business in the last 5 months she has been able to reimagine the Selling Ceremony. She has been able to influence key stakeholders, across all markets, to make the changes that need to happen. Her communication skills are excellent and her dedication to do the right thing is admirable.

Her impressive knowledge of the retail industry has helped ensure we have future proofed our Selling Ceremony whilst protecting what is precious to us as a brand. What is even more impressive is how quickly she was able to identify solutions and actions. Thank you Kayleigh.

Anyone who is lucky enough to work closely with her is blown away by the quality of her work and observations. I wouldn't hesitate to work with her again and strongly recommend her to anyone thinking of it. You won't regret it!

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Why Retail Leaders Choose TIRA

Retailers don't have time for drawn-out consultancy.

We arrive with experience, focus and pace.

TIRA is built for retail businesses that want momentum not months of analysis.

We don’t spend months trying to understand retail.
We’ve lived it.

Retail is not one of many sectors we work in.
It’s all we do.

We don’t over-consult

No bloated project plans.
No unnecessary layers.
No prolonged “discovery phases”.

Join Our Retail Community!

To advance your Customer Experience & Leadership skills.

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Huma Values Foundation

Here at the International Retail Academy, we understand and value that emotional skills start young and we feel a complete alignment with the great work HVF are doing with young children in schools.

We have partnered with Human Values Foundation and we donate generously to help this important work.

 

Thank you.

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