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What Should Retailers Do in Q3 to Prepare for Q4?
The retailers who win Q4 are not the ones who work hardest in November and December. They are the ones who made the right leadership and planning decisions in Q3, while there was still time to act on them. By the time peak arrives, the outcome is largely already set. Q3 is where it is won or lost. Most retail businesses treat Q3 as a run-up to peak. The stronger performers treat it as the quarter where the entire Q4 result is engineered. Here is what that looks like in practi

Kayleigh Fazan
1 day ago3 min read


What a Retail Customer Service Strategy Actually Requires: Beyond Scripts, Standards and Mystery Shops
Most retail customer service strategies are built on the wrong foundations. Scripts get memorised and forgotten. Standards get audited once a quarter. Mystery shoppers get spotted by your most experienced colleagues before they reach the till. If your customer service improvement plan relies heavily on any of these three mechanisms, you are not building a service culture. You are building a compliance theatre, and your customers know the difference. This article is for retail

Kayleigh Fazan
Aug 195 min read


How Do You Measure the Commercial Impact of Retail Coaching Programmes?
The commercial impact of retail coaching programmes is measured through a combination of conversion rate improvement, average transaction value growth, mystery shop scores, and staff retention metrics tracked over a defined 90 to 180 day period post-programme. The clearest signal is revenue per labour hour: if that number moves upward and holds, the coaching is working. Everything else is supporting evidence. What Metrics Should Retailers Track After a Coaching Programme? Thi

Kayleigh Fazan
Jul 313 min read
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