—— SERVICE 02 · REGIONAL, AREA & STORE MANAGERS
Grow the leaders who grow your teams.
A leadership skills and behaviours programme that turns your managers from firefighters into coaches, so every store visit leaves capability behind and performance lifts across the estate.
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Delivered to
1
—— THE MULTIPLIER
Develop one leader. Change thousands of customer moments.
The Regional Manager is a multiplier role. Developing them isn't just leadership development. It is an organisational performance strategy.
Regional Manager develops
10–20
Store Managers, who lead
100s
of colleagues, who influence
1,000s
of customer interactions every day
—— THE SHIFT
The role was built for a different era.
Operational discipline still matters, but on its own it is no longer enough. We develop six shifts that change how accountability turns into performance.
The question is no longer "What did the Regional Manager fix?" It is "What can the Store Manager do better after they leave?"
FROM
TO
KPI Controller
→
Performance Diagnostician
Operational Inspector
→
Curious Business Partner
Problem Solver
→
Coaching Leader
People Escalation Point
→
Culture & Talent Multiplier
Communication Cascade
→
Connector & Amplifier
Standardisation Enforcer
→
Experimentation Enabler
—— WHAT CHANGES IN YOUR BUSINESS
Leaders who coach move the numbers.
By the end of the programme, every leader can observe, diagnose, coach, give feedback, follow through and cascade, creating coaches, not just being one.
CONVERSION & SALES
Behaviour behind the numbers
Leaders diagnose why a KPI is behind on the floor, then coach the behaviour that fixes it.
CONSISTENCY
Standards that stick
Everyday feedback turns "what good looks like" into what happens in every store, every shift.
CAPABILITY
Less dependency
Store Managers solve more themselves, freeing Regional Managers to lead, not firefight.
RETENTION
People who stay
Coached people feel seen and grow, which protects you from the cost of replacing managers.
ENGAGEMENT
Safety and challenge
Teams speak up with ideas without lowering the bar on accountability.
SPEED
Best practice spreads
Leaders connect stores, so what works in one store reaches the whole region faster.
—— THE APPROACH
See. Shift. Sustain.
One simple coaching rhythm, learned once and used everywhere, that cascades from Regional Manager to Store Manager to colleague. It is built on our Regional Leader™ framework.
01
See
Observe with intent. Read the behaviour behind the performance, in the moment.
02
Shift
Coach and give feedback that moves thinking and behaviour. Questions before answers.
03
Sustain
Agree the action, follow up and make it a habit that outlives the visit.
—— THE PROGRAMME
Learn it online. Practise it together. Master it one to one.
Around 70% of growth happens on the job, 20% with peers and 10% through formal learning. The programme is designed the same way, around your trading calendar.
THE LAUNCH
A leadership experience
An immersive offsite to see great coaching and service up close, with a personal development plan for every leader.
SHOULDER TO SHOULDER
A coach for every leader
A TIRA coach spends time in each leader's own stores, watching them coach for real and helping them grow.
ALL YEAR
Clinics, peers & community
Ongoing online clinics and an always-on community that keep the momentum alive.
Masterclasses on influencing and leading change can also be booked as standalone sessions. Monthly management reports keep progress visible all year.
—— SELF-ASSESSMENT
How future-ready are your Regional Managers?
Score each statement from 1 (rarely true) to 5 (consistently true). It takes two minutes.
—— STANDALONE OPTION
Leadership Coaching Days
A TIRA coach works side by side with anyone from store team to District Manager, in your stores, on the areas that matter most to your business. Recommended as a three-month pack with bi-weekly coaching, online and in person.
01
Onboarding call
We identify which stores and leaders need support most.
02
Schedule coaching
Coaching days planned around your stores and trading calendar.
03
Report & next steps
A concise report for your leadership team with clear next steps.
—— WHAT LEADERS SAY
Coaching that shows up in the stores.
“
My store manager said the coaching day with Laura was absolutely brilliant. They put learnings into action immediately. We'd love her to come back!
Regional Manager
B&Q
“
Spending these days with you in my stores has been so refreshing. I have lots of new ideas about leadership and driving positive change in the district.
District Manager
Skechers
“
Thank you so much for the inspiring coaching of our team in the Netherlands and Belgium. A great team became even better.
Founder & Managing Director
Miccy's
Frequently asked questions
—— EXPLORE OUR PROGRAMMES
Better together.
Most clients start with one programme and add the next once they see the numbers move.
PROGRAMME
CX Proposition
A customer experience your teams can actually deliver.
—— FREE · 30 MINUTES · NO PITCH DECK
Let's grow the leaders who grow your teams.
A free 30-minute call to talk through your leadership team, your priorities and the right format for you.
Senior consultant on every call · Reply within 1 working day · UK, Europe, Middle East & Africa