From smart mirrors to in-store tablets, a phygital retail model could bring the wow factor back into some brick-and-mortar locations. Is it always positive, though, or does it come with a few challenges? And most importantly: is a phygital strategy the right investment for your brand? Let’s find out. What does phygital mean in retail? A combination of ‘physical’ and ‘digital’, phigital retail is an omni-channel strategy that consists of implementing e-commerce or AR and VR tr