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Retail Consulting Europe

Retail Specialists. Results-Driven. 

There are hundreds of consulting firms in Europe. Most of them do retail as one of twenty sectors. TIRA does only retail and that difference is the entire reason our clients come to us. 

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We are based in Amsterdam and work with retail brands across the UK, Netherlands, Germany, Belgium, Spain, Denmark and Sweden. Not as a generalist management consultancy, but as a team that lives and breathes the retail industry

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What We Do For European Retailers

European retail brands face a specific challenge: creating consistent customer experiences across different cultures, markets and store formats. A great service culture in Amsterdam doesn't automatically translate to the same brand experience in Birmingham or Berlin. 

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We help retail leaders close that gap. 

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The TIRA Conversion Model

Our proprietary framework for diagnosing and fixing the gap between your written service standards and what actually happens in your stores.

 

Used by European retail brands to improve conversion and reduce performance variance between locations. 

Customer Experience Consultancy

We redesign how your teams engage with customers at the point of sale, from service standards and selling ceremonies to the behaviours your managers model on the floor.

Motivational Keynote

Speaking

TIRA's founder, Kayleigh Fazan, speaks at retail leadership conferences and brand events across Europe, on customer experience, leadership, and building high-performing retail teams. 

Cross Market Leadership Development

We build leadership programmes that work across languages and cultures, equipping your regional managers and store leaders to deliver consistent results regardless of market. 

Why European Retail Leaders Choose TIRA Over a Generalist  Consultancy

The big agencies can write a strategy. We implement one. There's a significant difference.
 

Big agency:

 

  • Junior teams on day-to-day delivery 

  • Retail is one of many sectors 

  • Long discovery phases before any action 

  • Off-the-shelf frameworks 

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TIRA:

 

  • Senior consultants on every engagement 

  • Retail is our only sector 

  • Momentum from week one 

  • Solutions built around your stores and your culture 

Clients Include

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Book a Call

REGIONAL MANAGER, HUNKEMÖLLER

I've had the pleasure of working with TIRA through store visits as well as leadership training programs for Store Managers and Regional Managers. The experience has been truly outstanding. The trainings are highly practical and can be applied directly in a retail environment from day one.
Kayleigh is fantastic—so down to earth, an incredibly engaging speaker, and exceptionally skilled at making everything relatable and easy to implement in retail. I can highly recommend TIRA to any retail organization looking to strengthen leadership and drive real results.

Frequently asked questions

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