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Does the Future of Retail Include Sales Associates? Mmh, Kinda
When it comes to mid-tier and luxury brands, a team of entry-level sales associates is no longer the future of retail . Not any more than a passive, desk-relegated secretary is the future of successful CEOs, unlike proactive Executive Assistants. So, what approach and professional figures should you consider for your retail stores? To stand out and succeed in retail, you must first… unretail . (Bear with me!) Is retail a dying industry? Retail as we know it can often be consi

Kayleigh Fazan
Feb 6, 20226 min read


The Revolving Door: Why Your Staff Keep Leaving
The cost of losing an employee is expensive. Retail is plagued by one of the highest staff turnover rates at well over 60%. If you didn't know, a turnover rate of around 15% is considered to be pretty decent. But retail is above 60%. This is chaos. Just as a team gets settled with the new Assistant Manager, the FTE leaves, then another one goes...the morale of the team is in constant turmoil. Studies show that the cost of losing an employee depends upon their position. An ent

Kayleigh Fazan
Jan 23, 20224 min read


Personal Branding in Retail: Authenticity Over Scripted Parrots!
People buy from people… not robot-sounding employees! Never considered personal branding for your retail staff? Or, worse, have you been...

Kayleigh Fazan
Jan 9, 20225 min read
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