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The Power of Customer Service: How Employee Softskills Drive Business Success
When was the last time you experienced customer service that really made you feel something? As in...you felt inspired, educated, intrigued, cared about? Let me guess, errrr ages ago, maybe never? The customer service crisis has been around for ages and it's only getting worse. But why? Well, it all starts with people doesn't it. recruiting the right people who simply love to serve and learn about guests-clients-customers. If the people recruited into your retail business h

Kayleigh Fazan
May 18, 20237 min read


Unsubscribing to Boring Retail Email Marketing: a New Trend?
UNSUBSCRIBE! Bore off, I am not interested in you shoving products down my throat - seriously, it's getting boring now and instead of nurturing me you're actually agitating me. So, I'm taking back control and unsubscribing. Put that into your demographic, tiering buckets and smoke it! Ok, so this maaaaay seem a little harsh but COME ON can brands please be a little bit smarter when it comes to landing in my inbox? Email marketing has long been a practice for retailers to co

Kayleigh Fazan
Apr 14, 20238 min read


So WTF is Retail Customer Experience and Why Does it Matter?
Do you work in retail? I don’t mean only on ‘the shopfloor’ by the way! You could be the COO, a District Manager, a Merchandiser, a Product Owner or part of the Finance team. Whatever function you are in this awesome industry: So please, pay attention to the only thing that matters: Your customers! You don’t need me to come in all sassy shouting about how the customer really does pay your salary – I’m sure you’ve heard it all before, right?! So why is it then, that retail br

Kayleigh Fazan
Feb 17, 202312 min read
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