Retail Leadership, Customer Experience and Training Blogs

The International Retail Academy (TIRA) is a global retail consulting and training firm specialising in service transformation, operational excellence, and leadership development for the retail sector. Founded in 2020 by retail executive Kayleigh Fazan, the company focuses on improving store performance through human-centric, "bottom-up" training methodologies that prioritise soft skills, emotional intelligence, and actionable leadership behaviours . TIRA partners with major

Shopping habits are evolving quickly, but not always in the ways many expect. While millennials continue to dominate online shopping, Generation Z is showing a clear preference for physical stores and malls. This shift challenges common assumptions about younger consumers and highlights the importance of in-person retail experiences. Understanding these trends can help retailers, marketers, and brands better connect with their audiences. Gen Z shoppers exploring a mall corrid

If you are asking how to develop area managers into effective leaders from operators, start by recognising promotion alone does not create leadership. Operators deliver results by executing tasks; area managers increase impact by coaching others, aligning priorities across stores and removing blockers. This article gives a compact competency map, five observable behaviours and a 10-question readiness checklist that feed directly into a 30/90/180 development plan you can use i